Choose three to five milestones that could change a real decision about your product, evidence, partnerships or growth. Come back every two weeks to update what you have learned.
Make the milestone verifiable.Write down what will change, how you will measure it, and what proof you can show someone else.
Your 90-day plan
Milestones that move decisions
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Metric examples by type of progress
- Product: completion of the core flow; 30-day retention.
- Clinical evidence: active sites; recruitment against plan; protocol outcome.
- Regulatory: classification documented; external review completed.
- Commercial: pilots converted to contracts; sales cycle time.
- Partnerships: signed agreements with an owner and defined activity.
- Funding: runway; data room readiness; qualified conversations.
- Expansion: buyer interviews; pricing and channel validation.
- Impact: target population reached and a prespecified outcome.
Choose metrics that inform the next decision. A meeting is activity; a pilot result or signed agreement is evidence of progress. For clinical or regulatory milestones, record who validates the result before committing to a date.